Music Invades the Online Virtual Community of Habbo
Los Angeles, CA (PRWEB) June 20, 2007 -- Calling all bedroom DJs, online mixers and Internet mashers. Habbo, one of the world's largest social networking sites, announced today the introduction of music in the leading virtual world for teenagers with the launch of the Traxmachine, an online music mixing tool.
Available now on Habbo (www.habbo.com) for free, the Traxmachine functions similar to a virtual studio soundboard. Simple to use and designed to enable users to build their own customized beats, the Traxmachine brings music inside the Habbo community for the first time.
The Traxmachine lets users lay up to four unique sound samples on top of each other to create one distinct music mix. Each user-generated song can be tailored up to five minutes in length and played back on a continuous loop.
"Habbo is known as an environment for teens to be creative. One of the best ways to demonstrate self-expression is through music," said Mateo Gutierrez, director of marketing for Habbo North America. "We want to help nurture the individuality of our community - the Traxmachine gives Habbo users an interactive music mixing tool to enjoy, impress their friends and maybe learn to be the next big producer."
The Traxmachine allows Habbos to arrange mixes from rock to hip-hop, to electro to punk. Nine distinctively different 'Traxpacks' of samples and sounds including 'party', 'sound effects' and 'chill out' will be available. Habbos can use the Traxmachine to create theme music for their virtual rooms, host online house parties or make a soundtrack to their virtual lives.
To create a virtual character and join the Habbo community today for free, go online to the Habbo homepage and begin by clicking the "Register Now" button.
For more information:
Mateo Gutierrez
Habbo (Sulake)
Director of Marketing for North America
Tel. 310-395-0404
Erik Fairleigh
Edelman Public Relations
Tel. 323-202-1026
About Habbo:
Habbo (www.habbo.com) is a richly colorful, multi-dimensional virtual community and game environment for teens. Users join by creating a fully-customized online character called a Habbo. From there, they can explore many public hang-outs, play a variety of games, connect with friends, decorate their own rooms, and have fun through creativity and self expression. Currently there are Habbo communities in 29 countries on five continents. To date, over 80 million Habbo characters have been created and over 7.5 million unique users worldwide visit Habbo each month (source: Nielsen NetRatings).
About Sulake:
Sulake is an interactive entertainment company focused on online communities, casual multiplayer games and social media. Sulake's main product is Habbo, a new type of youth brand, which is based on one of the world's fastest growing online communities for teenagers. Sulake has headquarters in Finland and local offices in 18 countries. Currently the company has close to 330 employees worldwide.
www.sulake.com
Sulake and Habbo press images: www.sulake.com/pressroom_material.html.
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