CoreSpeed Defines Web 2.0 Online Community and Enterprise Social Media

Atlanta, GA September 25, 2007 - OMMA 2007/Booth #124 - CoreSpeed, an Atlanta-based provider of branded online community and enterprise social media (http://www.corespeed.com/site/index.html) platforms, in conjunction with the launch of its online community and enterprise social media learning lab, and in response to the hype around Web 2.0, social media, community and Enterprise 2.0, has recently outlined a set of proposed definitions for online community and enterprise social media.

"It has become apparent that there are as many definitions of online community and social media as there are people," states John Linss, President and CEO for CoreSpeed. "Wikipedia definitions go part of the way but CoreSpeed feels additional dialogue and standardized definitions for such things as enterprise community are needed. We are inviting this dialogue by proposing a set of definitions that the industry can begin to work with to create these standards."

Community Definitions

Branded Online Community - A custom-branded community and social networking application for enabling effective interaction among a target community of interested members.

Social Media - A group of applications designed specifically to facilitate user interaction and content amongst the users of the application. Examples of such are social networking, enhanced search, blogging and forums, chat and instant messaging, RSS feeds and tagging, social bookmarking and tagging, media and document sharing, groups and wikis, as well as, conferencing and collaboration.

Enterprise Social Media - Social media applications designed specifically for enterprise level communication and collaboration between customers, employees, organizations, partners, and vendors. These applications are designed to integrate with enterprise applications like ERP, CRM, Content Management, Intranets, Corporate Websites, Knowledge Management Systems, etc. to enable users to collaborate and communicate around these systems seamlessly.

Branded Online Community and Enterprise Social Media Platform - The community model is be flexible enough to represent the different elements within a "real-world" community such as products, companies, partners, and solutions for more realistic interactions. The functional component architecture must allow for easier enterprise system integration, introduction of new "widgets of functionality", and faster customization. Enterprise application platform that is customizable with additional business functionality like marketing automation, behavioral analytics, geo-location, enterprise system integration, content management, ad-serving, and e-commerce.

About CoreSpeed

CoreSpeed, LLC., an Atlanta-based, global provider of branded online community (http://www.corespeed.com/community/homepage.php) and enterprise social media platforms that incorporate Web 2.0 social media tools for providing collaboration and communications around traditional customer, prospect, employee, supply chain, and partner touch-points. CoreSpeed has launched an online community specifically focused on sharing best practices for online community and enterprise social media. CoreSpeed's community enhances corporate websites, content management systems, CRM systems, support knowledge bases, intranets, project management tools, and other enterprise systems. The end result is real business benefits; a cohesive customer relationship, better cross-selling opportunities, improved organizational productivity, and a framework for building a stronger ROI on existing enterprise systems.

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