Flooring the Consumer Blog Participates in Bathroom Blogfest '07 Posts Discuss LadiesRooms'. Impact on Consumer Retail Experience

Kennesaw, GA (PRWEB) October 24, 2007-- Flooring The Consumer (http://flooringtheconsumer.blogspot.com), an award-winning blog by Wear-Dated (http://weardated.com)® Carpet Fiber's director of in-store innovation, Christine Whittemore, will participate in the web's annual Bathroom Blogfest. Twenty-two bloggers -- all women except for one -- have signed up to contribute blogposts discussing the importance of ladiesrooms to the customer retail experience. The blogfest will take place from October 28 to November 2, 2007, coinciding with National Kitchen and Bath Month.

Although often overlooked, the condition of a retailer's bathroom significantly affects the consumer retail experience--positively or negatively. Bathroom Blogfest, the brainchild of Stephanie Weaver and Susan Abbott, both authors and consultants, addresses this impact from a woman's perspective. Because women make most retail purchasing decisions, their opinions about retail stores, customer service, and even bathrooms can make or break sales.

"When we think about customer experience, one experience is common to all of humanity -- the need for bathroom facilities," said Abbott. "It's a great topic for exploring ways to think about retailing, using a lively and engaging topic everyone can relate to."

Originated in 2006, the annual Bathroom Blogfest brings together female bloggers specifically focused on customer experiences. These women discuss the good, the bad and the ugly about ladiesrooms and why they can make or break a retail experience.

"All of us participating in Bathroom Blogfest strive to promote the importance of creating great customer experiences," Whittemore said. "In the midst of Kitchen and Bath month, we wanted to emphasize just how critical restroom impressions are to female consumers and therefore to flooring retailers."

Bloggers participating in Bathroom Blogfest '07 include:

Kate Rutter--Adaptive Path

Laurence Helene Borel--Blog Till You Drop

Iris Shreve Garrott--checking out and checking in

Susan Abbott--Customer Experience Crossroads

Maria Palma--Customers Are Always

Becky Carroll--Customers Rock!

Toby Bloomberg--Diva Marketing

Stephanie Weaver--Experienceology

Linda Tischler--Fast Company Now

C.B. Whittemore--Flooring the Consumer

Ed Pell--K+B DeltaVee

Helene Blowers--Library Bytes

Claudia Schiepers--Life and its little pleasures

Katie Clark--Practical Katie

Sandra Renshaw--Purple Wren

Reshma Anand--Qualitative Research

Marianna Hayes--Results Revolution

Carolyn Townes--Spirit Women

Sara Cantor--The Curious Shopper

Anna Farmery--The Engaging Brand

Dee McCrorey--The Ultimate Corporate Entrepreneur

Katia S. Adams--Transcultural

For a glimpse of what to expect during the 2007 Bathroom Blogfest, read the 2006 articles on http://flooringtheconsumer.blogspot.com/search/label/Bathroom+Blogfest If you'd like to contribute thoughts on the flooring retail experience, contact Christine Whittemore at cbwhit @ solutia.com.

Also visit Bathroom Blogfest (http://www.bathroomblogfest.blogspot.com), a site dedicated to the 2007 Bathroom Blogfest, to view the most up-to-date blogposts relating to "ladiesrooms".

Note to Editor: Wear-Dated is a registered trademark of Solutia® Inc.

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Solutia (http://www.Solutia.com) uses world-class skills in applied chemistry to create value-added solutions for customers, whose products improve the lives of consumers every day. Solutia is a world leader in performance films for laminated safety glass and after-market applications; chemicals for the rubber industry, specialties such as heat transfer fluids and aviation hydraulic fluid; and an integrated family of nylon products including high-performance polymers and fibers.

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Contact:

Christine Whittemore, director of in-store innovation

Wear-Dated carpet fiber

Solutia Inc.

973-283-2424

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