CareFlash uses Blogs to Connect Childhood Cancer Specialists with Community: Collaborative Web 2.0 Effort with Children's Cancer Hospital at M.

HOUSTON (Business Wire EON) November 14, 2007 -- The first of a series of childhood cancer-specific online communities launched today on CareFlash is focused on leukemia in adolescents and adults and can be found at http://www.careflash.com/discuss/topic/Childhood-Leukemia

Other communities to be launched over the next few months involve childhood brain tumors, neuroblastoma, non-neural solid tumors and proton therapy for children. The blog posts are written by Children's Cancer Hospital faculty members and moderated by an M. D. Anderson representative.

"We have children from all over the world who are treated and cared for by the Children's Cancer Hospital at M. D. Anderson. Having a user-friendly Web site where parents and caregivers can conveniently update family and friends at home without taking attention away from their child is a great resource," says Eugenie Kleinerman, M.D., professor and head of the Children's Cancer Hospital at M. D. Anderson. "The public forums and blogs provide a way for caregivers and patients in similar circumstances to connect with one another and learn about their disease."

"This cutting edge alliance empowers patients and their families and friends to benefit from online discussions conducted in the comfort of their homes, with the most credible specialists in the sector," says CareFlash CEO Jay Drayer. "In addition to Web 2.0 styled discussions in these online forums, CareFlash delivers 3-D healthcare animations to people in the rich, focused circumstances that they are dealing with at that minute of their lives. The animations are produced by Blausen Medical Communications and constitute the most comprehensive library of healthcare graphics and animations anywhere in the world. The animations are produced with world-class 3-D quality and accuracy, and range from a wide expanse of disorders, treatments and anatomy, all of which are narrated in plain, understandable language. CareFlash will be delivering animations narrated in Spanish and Arabic by the end of 2007."

A small selection of the communities and animations related to cancer include:

-- Acute Lymphocytic Leukemia

-- Acute Myeloid Leukemia

-- Bladder Cancer (Urinary)

-- Bone Cancer (Osteosarcoma)

-- Brachytherapy

-- Breast Cancer

-- Cervical Dysplasia

-- ChemoTherapy

-- Chemo-Induced Anemia

-- Chronic Myeloid Leukemia

-- Chronic Lymphocytic Leukemia

-- Colon Cancer

-- Liver Cancer

-- Hodgkins Lymphoma

-- Hysterectomy

-- IMRT

-- Lung Cancer

-- Non-Hodgkins Lymphoma

-- Prostate Cancer

-- Prostate Needle Biopsy

-- Prostate Removal

-- Radiosurgery

-- Skin Cancer

-- Stem Cell Transplants - Allogeneic

-- Stem Cell Transplants - Autologous

-- Stomach Cancer (Gastric)

-- Thrombocytopenia

-- TomoTherapy

-- Uterine Cancer

About CareFlash:

CareFlash - http://www.careflash.com - assists in addressing fear and anxiety surrounding healthcare circumstances by delivering unprecedented, world-class, advocacy and education. CareFlash provides a common place on the Internet, to and from which people may submit, retrieve and share information and well-wishes surrounding a loved one's health circumstances. In the context of each CareFlash community, the company provides 3-D healthcare animations on hundreds of disorders, procedures and anatomical functions, all produced with world-class quality and accuracy, and narrated in plain English. The animations will be expanded to include 10 different languages by mid-2008. All of these features are intuitively organized in a private, invitation-only website, unique to each given patient. CareFlash is completely free.