The First of Its Kind: A Beauty Blog & Podcast for Natural & Organic Body Care Products
Honolulu, HI (PRWEB) September 13, 2006 -- Next year cosmetics manufacturers in California will have to disclose ingredients in their products that are found on state and federal lists of chemicals that may cause cancer or birth defects because of the passage of Safe Cosmetics Law . With the plethora of beauty blogs available offering opinions and product reviews on mostly high-end luxury body care, not one blog offers consumers a choice for finding natural and organic products ... until now.
“I started The Organic Beauty Expert blog because I wanted to offer consumers a one-stop resource for natural, handmade and organic body care products,“ said Andrea Kane, editor and author of the blog. " Since I have been a manufacturer of body care products, I can offer consumers a truly objective opinion on the products currently on the market that they won't get from someone who just loves to shop."
Having a background in broadcasting, Kane also started an organic beauty podcast. Organic Beauty Radio is the only podcast of its kind, offering weekly interviews with some of the top companies in the natural beauty industry. With guests such as Kathleen Lewis of Kathleen Lewis Beauty Worldwide, Inc., Mandy Aftel of Aftelier Perfumes and Lela Barker of Bella Lucce, Organic Beauty Radio offers consumers a personal look at the people behind the products on their shelf.
“Online shopping has removed personal connection from the purchasing process,” explains Kane, “and by interviewing the people behind these companies, I give consumers information about the products they can’t get from a magazine or newspaper and I give companies the chance to reach a new audience.”
Kane appears to have tapped into the future of product marketing. More companies are realizing that consumers turn to online sources for opinions before buying a product. Nokia Corp. recently sent samples of their newest camera smartphones to bloggers to increase word of mouth sales and it worked – they cut back on their marketing campaign and had a 43% profit boost last quarter.
“Having owned a natural body care company myself, I know how to read ingredient labels and judge whether a product works,” Kane says, “ I pass this information on to the growing number of people who want to learn more about natural and organic body care without the marketing gloss over.”
For more information, visit safecosmetics.org; to read the blog visit theorganicbeautyexpert.com.
About The Organic Beauty Expert:
Andrea Kane's organic & natural beauty career began in 1991 when she moved to Manhattan. From perfume to food to recycling, New York exposed her to the true meaning of "on the job" training. In 1997 she left her crazy city life behind and served seven years in the Navy as a broadcaster and PR specialist. At age 30, she made the decision to start her own business, MarleysOwn.com. Finding a niche market in products for multi-racial and ethnic hair care, she expanded the product line to include body creams, lotions, soaps and candles. Due to the ever-changing life of a military family, Andrea was forced to close the virtual doors of MarleysOwn.com in the summer of 2006. Utilizing her experience as a “beautypreneur” Andrea created a new company, AK Consulting Group, providing coaching and consulting for spas, beauty businesses and entrepreneurs. In September 2006, she created the weblog The Organic Beauty Expert and the podcast Organic Beauty Radio. She has taught classes on aromatherapy and natural toiletry making at the University of Hawaii, Manoa, Hickam Air Force Base and for various groups, companies and schools. Her newest workshops, Making Your Own Organic Products and Creating an Organic Skin Care Line, will be available at the San Diego Learning Annex December 2006 and her first book, The Organic Beauty Bible, is due out this winter.
Are you a natural, organic or handmade company interested in being a guest on Organic Beauty Radio? Want your products reviewed on The Organic Beauty Expert? Interested in advertising on the only beauty blog catering to natural body care products? Please email us for more information.
###
Related Articles:
New Social Networking Community Caters to Blogging Enthusiasts
Trends in social networking continue to boom as blogging communities like beanrocket.com continue to grow. Beanrocket.com was created to serve as a social networking website to connect individuals looking to express themselves worldwide.
L-com Donates More Than $6000 to China Earthquake Disaster Fund
L-com Connectivity Products announced today that it has donated $6,241 to the American Red Cross International Response Fund for the benefit of the China Earthquake Disaster. The total amount included $1,241 from employee donations as well as an additional $5,000 from L-com, HyperLink Technologies and L-com Suzhou, China.
What You Should Know About Web Hosting For Setting Up Your First Blog?
Being a newbie or an experienced blogger, choosing the right web hosting solution is vital to the success of your blog. With so many offers out there, it?s easy to get lots and/or make the wrong choice. While there are many companies that offer compelling products, other merchants try to sell overpriced BS ? so how do you choose the right web hosting?
Importing From China? 3 Things To Watch
China has been in the news lot lately with economists remarking on its rampant growth, calling it "the factory of the world". However, it hasn't all been positive press and some coverage of product safety and quality concerns, and the questionable integrity of some Chinese manufacture and trading firms, have left an image in some buyers' minds of a place where nothing is safe and nobody can be trusted.
Why China Mp3 Players Attract World's Wholesale Buyers
China's economy used to be closed and inflexible: you can hardly compare the China of today to China twenty years ago. Nowadays China is a powerhouse of manufacturing and global trade, and increasingly, high tech products such as MP3 players are being produced in China and imported by distributors and small vendors worldwide. With quality of electronics products much more stable than it used to be, importers are flocking to buy electronics from China, seeing the obvious profit opportunities presented by the low Chinese production costs.
Five Reasons Why You Should Have A Company Blog
When the internet was still ?new? - when it was just beginning to catch on and companies decided to go online ? it was enough to have a web site. A page about your company, another to announce your products and a contact page were all you needed.
NBA Player Ben Gordon's 3rd Annual Community Unity Weekend in Mount Vernon, NY
Ben Gordon to host unity family weekend, highlighting commitment to family, community and spirituality.
Chinese Interior Design Essentials
Globalization in the 21st century has made it possible for us to become open to fresh and unique concepts in decorating and designing our homes. One of the design themes we have learned to admire is Chinese interior design.
Chinese Manufacturing Investment - Problems for New China Manufacturers
Foreign companies investing in China manufacturing facilities face difficult tasks in dealing with Chinese engineering and construction companies. Chinese design and construction policies and practices are vastly different from those in the West.
Yum Brands Taking Over in China
Tony Sagami takes a closer look at the success of American fast food restaurants in China. In this issue of Money and Markets, Mr. Sagami discusses how Pizza Hut and KFC are both adapting to the Chinese culture in order to produce huge demand in China and throughout Asia.